Our Leadership
Meet our team
The leadership team is dedicated to driving this innovative business forward with a clear vision that aims to create a paradigm shift in the security and authenticity tracking space. With a history of business excellence since 1973, this family business has always ensured the continuity and stability of its management team and senior executives, each offering the talent and experience in their respective fields with a proven track record of success . Together, they are the innovative force behind our company.
Safwan Kuzbari
Chief Executive Officer
Safwan is the Co-Founder, Chairman & CEO of friSense and is responsible for running all facets of the business. In addition to his role with friSense, Safwan is also the Chairman of Novus Aviation Capital, a leading aircraft leasing, financing and asset management company. Novus’ aircraft portfolio is valued at around $4 billion.
Marco Mazza
Chief Innovation Officer
Marco is friSense’s Co-Founder and Chief Innovation Officer. He works across the group to help identify, share and develop new ideas in addition improving the group’s active products and products in R&D phase. Marco also sits on the BoD of friSense. In addition to his role at friSense, Marco is a professor of Electronics Engineering at the University of Applied Sciences – Western Switzerland, focused on tech-transfer projects with SMEs on embedded systems, IoT and sensing.
Mamoun Kuzbari
Director
Mamoun sits on the BoD of friSense and provides support to the group based on his experience in executive leadership with Novus Aviation Capital and software consultancy with Oracle Software. Mamoun is also a Managing Director and board member at Novus Aviation Capital, responsible for Novus’ portfolio management and trading activities.
B. Peter Boylan
Executive Vice President - Strategy and Business Development
Peter is a business development and IT strategist with over two decades of commercial and marketing success delivering information technology solutions across a variety of industries including banking and government. Peter has held multiple leadership roles in blue chip technology and IT organisations such IBM, EMC and Emirates Airlines.